What is MagicWords?
Text messages have traditionally been rigid and un-dynamic, consisting solely of text-based content occasionally with media attachments. The MagicWords system adds useful, targeted content to each message while not disrupting the streamlined usability that has fueled text-messaging growth. Simplistically, MagicWords analyzes the context of a conversation and adds links to particular words (MagicWords) in the messages that supplement and enhance the content.
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Consumer benefits:
- Better user experience – no need to come out of messaging and find the relevant app to find a place to meet, check the sports score or book a movie ticket. Do it all inside of messaging – and share the results instantly with your friends.
- Messaging is more useful and is re-enforced as the dominant application on the phone.
Operator benefits:
- Happy consumers.
- Differentiated messaging – better than OTT apps, better than SMS, better than your competitors.
- Ability to participate in mobile content – brings content discovery & distribution back in the operator domain, and away from the app-store or browser.
- Monetization and mobile advertising opportunities.
MagicWords performance:
- We currently detect MagicWords in 15-20% of messages
- Accuracy of MagicWords context is 85% or higher in all categories
- Click-through rates for MagicWords vary between 1% to 8%, depending on category
- Average time spent on each MagicWords visit is over 1 minute
- On average each MagicWords visit views more than 2 pages
